What happens when Egyptian turbo-keyboarder Islam Chipsy encounters Aïsha Devi? Three
international musician pairings were invited by Norient and Sound Development to work
together for one week in the studio for a new project called 1+1.
The “1+1 – Worldwide Recording Project” is a multi-phased, collaborative musical recording
and documentation project, which enables innovative artists to record and produce a track
together with a selected partner and to present themselves to a forward-thinking audience
across genre and geographical borders.
For the first season, the project initiators, Norient and Sound Development, invited three promising artists (Islam Chipsy, Yao Bobby, and Salome MC) to choose collaborators (Aïsha Devi, Edgar Sekloka, and Shing02, respectively) with whom they later spent a week in the studio. These recordings took place in Honolulu, Lomé, and Cairo between the summer and the fall of 2015.
They were documented by local writers, photographers, and filmmakers, who witnessed the creative processes between artists from different musical networks. Their essays, portraits, interviews, images, documentary films, music clips, and the music itself give insight into musical production strategies and processes in today’s globally connected, culturally interwoven, and technologically upgraded times.
From March 1st 2016 on, the “1+1 – Worldwide Recording Project” is set to be presented on a variety of channels on- and offline; through the tracks that were created during the recordings, documentary short films, music clips, and photos will be published on the dedicated website www.1n1.ch.
The website puts Norient’s core thesis—to orient and disorient listeners, readers, and spectators—to the test by documenting and discussing artistic positions and production strategies in today’s fast moving, digitized, and urbanized world.
Articles of incremental depth will be published step by step on www.norient.com, the online magazine for local and global sounds and media culture. Additionally, the artists will present and spread their work on their own networks through individual activities: video clips, live shows, or even release of the music.
1+1 is a co-production of Sound Development and Norient.
Through project 1+1, Norient and Sound Development want to promote and support
musicians with distinctive artistic positions and journalists and filmmakers from Africa, Asia,
and Latin America by connecting their music, films, and texts to a new audience. The project
also gives insight into today’s music production and illustrates production methods in regional
and international settings.
Norient searches for new music and sounds from around the planet. We critically discuss
current issues from different perspectives, which are close to musicians and their networks.
Through the Norient Online Magazine, the Norient Musikfilm Festival, exhibitions,
performances, books, documentary films, and radio programs, Norient hopes to orient and
disorient readers, listeners, and spectators.
Sound Development is a platform for the promotion of, networking of, and exchange between
artistic and cultural creators. The objective is to inspire artists through practical experiences
and to provide knowledge and contacts based on projects such as in-house or coproductions.
Sound Development is a non-commercial, independent, and privately funded
cultural initiative based in Zurich, which was founded by Nia Schmidheiny in 2002.
Project information, graphics, photos from the studio weeks, video and audio links: